Digital Marketing Proposal
Prepared by: This Works Media
For: La Italia Marbles (Hyderabad & Mumbai)
Date: July 2025
Scope of Work: Monthly Retainer – ₹40,000 (Excl. GST)
This Works Media will handle La Italia's digital presence with a strategic focus on luxury positioning, lead generation, and designer outreach.
Deliverables:
1
Social Media Management
12–14 posts/month (Instagram & Facebook) incl. reels, carousels, stories
2
Email Marketing
2 newsletters per week (8 per month) targeted to architects & designers
3
Ad Strategy & Execution
Facebook, Instagram & Google Ads Management (client-paid ad budget)
4
Festive Creatives
Included for all relevant seasonal/festival occasions
5
Reporting & Analytics
Monthly performance and strategy review
6
Monthly Planning
Content calendar, captions, creative ideation
Note: Photoshoots & video production are excluded from the monthly retainer and quoted separately.
Budget Breakdown
A. This Works Media Monthly Retainer
Ad Spend Allocation (Paid by Client as per actuals)
Recommended Monthly Ad Budget (₹65,000 total):
77%
Google Search Ads
Hyderabad + 7 surrounding districts (Kurnool, Rajahmundry, Warangal, etc.)
₹50,000
23%
Instagram & Facebook Ads
Target: Architects, Interior Designers, Homeowners
₹15,000
Total Monthly Ad Spend Managed by This Works Media: ₹65,000
One-Time Branding Task: Showroom Stickers
Deliverables include creative design, concept, and print-ready artwork files. Printing support can be arranged at an additional cost.
Content Shoot (Charged Separately)
Shoot to be quoted based on scope and requirements. Creative direction and production will be handled entirely by This Works Media.
Includes: Location planning, creative direction, props, styling, team, etc.
Cost Summary
₹40,000
Monthly Retainer
This Works Media
₹65,000
Ad Spend
Google + Meta (client paid)
₹12,000
One-Time Branding Task
₹40,000-₹1.2L
Estimated Shoot Cost
As needed

Total First Month Commitment: ₹1,17,000 – ₹2,37,000 (Excl. GST)
Next Steps
Step 1
Approval of proposal and payment of monthly retainer
Step 2
Setup of Google and Meta ad accounts (if not already)
Step 3
Access to brand assets, audience lists (if available)
Step 4
Kickoff meeting for content calendar & email strategy
Step 5
Plan first shoot (if applicable)
About This Works Media
We are a creative content and strategy agency based in Hyderabad, specializing in premium visual storytelling, high-performing social media, and turnkey ad management for brands across India. With a deep understanding of architectural and luxury product industries, we're excited to help position La Italia Marbles as a market leader both online and offline.
Contact Information
Looking forward to scale beautifully on digital.
Warm regards,
Lalit Raj Issardasani
Founder & Creative Director
This Works Media
Contact Us