Digital Marketing Proposal

Prepared by: This Works Media

For: La Italia Marbles (Hyderabad & Mumbai)

Date: July 2025

Scope of Work: Monthly Retainer – ₹40,000 (Excl. GST)

This Works Media will handle La Italia's digital presence with a strategic focus on luxury positioning, lead generation, and designer outreach.

Deliverables:

1

Social Media Management

12–14 posts/month (Instagram & Facebook) incl. reels, carousels, stories

2

Email Marketing

2 newsletters per week (8 per month) targeted to architects & designers

3

Ad Strategy & Execution

Facebook, Instagram & Google Ads Management (client-paid ad budget)

4

Festive Creatives

Included for all relevant seasonal/festival occasions

5

Reporting & Analytics

Monthly performance and strategy review

6

Monthly Planning

Content calendar, captions, creative ideation

Note: Photoshoots & video production are excluded from the monthly retainer and quoted separately.

Budget Breakdown

A. This Works Media Monthly Retainer

Ad Spend Allocation (Paid by Client as per actuals)

Recommended Monthly Ad Budget (₹65,000 total):

77%

Google Search Ads

Hyderabad + 7 surrounding districts (Kurnool, Rajahmundry, Warangal, etc.)

₹50,000

23%

Instagram & Facebook Ads

Target: Architects, Interior Designers, Homeowners

₹15,000

Total Monthly Ad Spend Managed by This Works Media: ₹65,000

One-Time Branding Task: Showroom Stickers

Deliverables include creative design, concept, and print-ready artwork files. Printing support can be arranged at an additional cost.

Content Shoot (Charged Separately)

Shoot to be quoted based on scope and requirements. Creative direction and production will be handled entirely by This Works Media.

Includes: Location planning, creative direction, props, styling, team, etc.

Cost Summary

₹40,000

Monthly Retainer

This Works Media

₹65,000

Ad Spend

Google + Meta (client paid)

₹12,000

One-Time Branding Task

₹40,000-₹1.2L

Estimated Shoot Cost

As needed

Next Steps

Step 1

Approval of proposal and payment of monthly retainer

Step 2

Setup of Google and Meta ad accounts (if not already)

Step 3

Access to brand assets, audience lists (if available)

Step 4

Kickoff meeting for content calendar & email strategy

Step 5

Plan first shoot (if applicable)

About This Works Media

We are a creative content and strategy agency based in Hyderabad, specializing in premium visual storytelling, high-performing social media, and turnkey ad management for brands across India. With a deep understanding of architectural and luxury product industries, we're excited to help position La Italia Marbles as a market leader both online and offline.

Contact Information

Looking forward to scale beautifully on digital.

Warm regards,

Lalit Raj Issardasani

Founder & Creative Director

This Works Media

📩 hey@thisworksmedia.com

🌐 www.thisworksmedia.com

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